Product Safety Policies

At Sterling New Horizons Private Limited, ensuring the safety of the children who use our products is our highest priority. We believe that toys should be sources of joy, creativity, and learning, and we are committed to eliminating risks associated with their use. To this end, we adhere to stringent safety policies and practices at every stage of product development and distribution.

Commitment to Safety

Design Phase

  • All toys are conceptualized with safety as a core principle. We evaluate designs for potential hazards such as choking, sharp edges, and toxic materials before they move into production.
  • Age-appropriate features are carefully integrated to cater to specific developmental stages while ensuring safety

Material Selection

  • We use only non-toxic, child-safe materials that comply with regulatory requirements and certifications, including BPA-free plastics and lead-free paints..
  • Suppliers and manufacturers are selected based on rigorous compliance checks and audits to ensure that only safe, sustainable materials are used.

Manufacturing Oversight

  • Every toy is produced in facilities that follow certified quality control processes, such as ISO 9001 and ISO 8124 standards..
  • Independent audits are conducted regularly to verify adherence to best practices and safety protocols.

Testing and Certification

  • All products undergo multi-stage testing at accredited laboratories to assess physical, mechanical, and chemical properties.
  • Certifications such as ASTM F963, EN71, and CPSIA (Consumer Product Safety Improvement Act) are obtained before products are approved for distribution.

Risk Management and Ongoing Monitoring

Proactive Risk Assessment

We continuously assess our products for emerging safety risks and revise designs or manufacturing processes as needed.

Product Recalls

In the rare event of a defect or safety concern, we have a robust recall procedure in place to promptly address and resolve issues while informing consumers transparently.

Transparency and Consumer Communication

  • We provide clear labeling and usage instructions on all packaging, including warnings, age-grade recommendations, and proper usage guidelines.
  • A dedicated Customer Care Team is available to address any safety-related inquiries or concerns. You can reach us at customercare@sterlingnewhorizons.com.

Compliance with Global Standards

Sterling New Horizons complies with all applicable global and regional toy safety standards, including:

  • ISO 8124: International standard for toy safety, covering mechanical, physical, and chemical testing
  • ASTM F963: U.S. standard specifying toy safety requirements
  • EN71: European safety standard for mechanical and chemical properties of toys
  • CPSIA: U.S. regulations focusing on children’s product safety, including lead and phthalate content limits.

Commitment to Innovation and Improvement

As part of our responsibility, we invest in research and development to improve toy safety technologies and materials. Our team works tirelessly to innovate and address new challenges in the ever-evolving global market.

By upholding these safety policies, Sterling New Horizons ensures that our toys meet the highest standards of quality and safety, providing peace of mind to parents and guardians while delighting children.

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